Joinerysoft approached SomCom to provide a website with a stronger branded image and a higher conversion from site visit to information request.
Working closely with Joinerysoft, it was apparent that control over content was important, leading SomCom to offer a bespoke CMS solution. Using experience gained with other clients, we could offer a low cost, high tech approach enabling Joinerysoft to add, edit and upload new content within a branded framework.
SomCom provided several ‘wireframe’ designs for Joinerysoft approval. We were able to utilise their design skills and technical knowledge to improve search engine optimisation and also make the website easier for visitors to be guided to specific outcomes, such as requesting a brochure.
“Joinerysoft now has a vibrant, commercial site that meets our branding requirements. SomCom’s technical expertise has boosted our website success rate, promoting us to the top of the search engine rankings and significantly improving our request for brochures.”
Kirsten Turner
Joinerysoft